Twice in as many days, we’ve had browsers in our galleries who, before even requesting specifics about the pieces for which they’d evinced interest, inquired about a discount. Frankly, when this sort of thing happens, and mercifully it happens now with ever less frequency, I know that a sale is definitely not in the offing. There was a time that outlets for designer type inputs- furniture, fabrics, plumbing fixtures- almost invariably offered some kind of discount, that basically functioned to provide a margin between a wholesale and a retail price. That said, I never felt our galleries functioned as a warehouse distribution center, so the notion of a wholesale discount always perplexed me. Lately, though, times being the way they are even wholesale merchants are happy to sell retail.
But this isn’t just a sign of hard, albeit ameliorating, times. The internet, and the ease with which a virtual shop can serve the needs of customers, makes shopping so simple that, where formerly designers and others shopped for their clients, now their clients shop for themselves. Additionally, in the art and antiques world, the proliferation of online databases makes it imperative that any retail gallery be price competitive. To mark something up in price, just to mark it down in order to provide a discount, will now result in a lost sale. Before my better collector clients reprove me for implying that price is what sells the better quality material, I have to say that not all our sales are to my loyal cadre of collectors. We do have the frequent one-off sale, and that buyer is invariably price sensitive. And before my loyal clients become too high breasted, I will remind them that they are, too. Bottom line- whatever you have, no matter how rare or fine the quality, it better be priced to sell.
Mind you, when we do have pricing discussions with clients, when the discount becomes the primary focus, Keith McCullar and I move toward, shall we say, palaver truncation. When the client, though, discusses with some degree of familiarity prices of similar pieces sold over the course of the last several years, that is a horse of a different, and very pleasing, color. This signifies that we have a knowledgeable collector who, along with price, will happily discuss the relative merits of pieces recently sold compared to a piece under consideration. For that buyer we have oodles of time. Note I said ‘buyer’, because that is what the astute collector is very likely to become.

Just recently, more than any other topic, buyers and browsers in our galleries have wanted to chat about the now legendary sale of the Qianlong reticulated vase that set the world record price for a Chinese work of art. Though far eastern material is not our primary stock in trade, we do a fair old business in it, and, more than anything, with the numbers of dealers internationally becoming rather thinner on the ground with each passing day, we necessarily find ourselves the recipients of waves of information, some of it occasionally accurate.
A brief Facebook exchange about the coronation portrait of Elizabeth I put me in mind of the importance of brand identification- hardly a new phenomenon and something that was used effectively by the woman who was happy to be lauded as Gloriana. That she was also known as the virgin queen was certainly reinforced, along with its attended benefits, by rigorously controlled visual imagery.
Not that images of Elizabeth are all politically inward looking, with the ‘Armada’ portrait clearly international and imperial. With the victory over the Spanish fleet grimly depicted in the background, an Elizabeth reduced almost to caricature has her hand placed on a globe. That it covers Spanish dominions in the Americas, of course, is no accident. Moreover, she is festooned with elaborate ropes of pearls- the jewel of the sea- indicating that her sovereignty has displaced that of Spain in the oceans as well as on land. Also, pearls were a symbol of purity- yet again, a reference to Elizabeth’s chastity, clearly linking her own virginity with not only a successful reign, but success in the defense of the realm from an aggressor- and portending an imperial future for England.
From caricature to the fantastic, the Ditchley portrait was commissioned by Sir Henry Lee in anticipation of Elizabeth’s visit to his Oxfordshire seat of Ditchley. This portrait of the 1590’s- late in the queen’s reign- places her image on a map of England, with her foot, coincidentally, roughly atop Oxfordshire. She is linked thereby as the human embodiment of the nation, with the sun over her right shoulder signifying her glory, and the thunderstorm over her left signifying her power. Here, again, the ropes of pearls around her neck- never is she without a symbol of the virtue in her virginity. It has often been noted that the queen was vain of her appearance, and sought, witness her continual succession of often substantially younger favorites, to seem sexually desirable. Though doubtless Henry Lee sought to curry favor with his sovereign, the Ditchley portrait nevertheless depicts a woman whose face at least is somewhat withered and lined with age.